Although, the quality of your business or product matters in building your image in the market, the basic foundation on which whole of your business stands is your customer service. Your business graph surges corresponding to the level of your customer experience. The more you deliver enhanced customer service, the more likely you are to establish a good name for your business. However, earning a great reputation is a challenging task in today’s online market, where a customer has become much more demanding than before. Being technology savvy, the customers want to be assisted through latest tools. Today, social media is serving as a common customer service tool. According to a survey, customers experiencing positive social care are four times more likely to endorse a vendor than those who don’t. On the contrary, one negative customer message in public can wipe out the effect of up to five positive comments.
Most of retailers running online businesses use their social media pages to get connected to their customers. Providing immediate answers to their customers’ queries, vendors develop an enhanced experience of their services and products. Retailers can meet their customers’ demands in a more professional way by providing immediate and useful help. A market survey has revealed that 88% of the customers are less likely to buy from a retailer who leaves their questions unanswered.
Therefore, to become the choice of a modern-day picky customer, you ought to provide on-the-spot, cost effective, personalized and most of all, a real time service. Hiring a big operating staff does not guarantee an enhanced customer experience; rather you need to look for the tools and techniques through which you could increase productivity and efficiency of your staff.